Paid Media Specialist
Paid Media Specialist
Employee type
Permanent
Salary
£35000 - £45000/annum
Category
Marketing
Job Description
Would you like to be part of an electronic music brand that helped redefine UK nightlife? Known for its legendary club nights, cutting-edge sound systems, and collaborations with world-renowned artists, this company is a true pioneer in the industry. As the Paid Media Specialist, you'll play a key part in expanding the digital reach and driving performance. You'll take ownership of paid social and search marketing, with a strong emphasis on platforms like Snapchat, TikTok, Meta, and Google Ads, while also contributing to the SEO strategy. The Role: Developing and executing full-funnel digital campaigns across TikTok, Snapchat, Meta (Facebook/Instagram), and Google Managing high-budget Meta campaigns with detailed audience targeting, creative experimentation, and conversion tracking Running comprehensive Google Ads campaigns (including Search, YouTube, Display, and Discovery), leveraging GA4, Smart Bidding, and Performance Max Making CRO-focused suggestions and leading A/B testing to continually improve results Creating regular performance reports that track metrics such as ROAS, CPA, CPM, and other growth indicators Working closely with the creative and marketing teams to ensure aligned and impactful campaign execution The Candidate A minimum of 3 years' experience in a similar paid media role Industry background in music, live events, nightlife, or entertainment Proven track record running successful campaigns on Meta, TikTok, and Snapchat Expert-level knowledge of Google Ads, including Performance Max and automated bidding strategies, along with strong SEO understanding High proficiency in GA4 and a confident approach to interpreting performance data and applying insights Willingness to work evenings/weekends and attend events when neededWe Are Aspire Ltd are a